Pre-Event Homework
12 Quick Assignments to Get You Ready for Takeoff
You’re about to experience two of the most transformative days of your real estate career. To make sure you squeeze every ounce of value out of this event, we’ve put together 12 simple assignments to get your mind right and your business info ready.
None of these will take more than 10–15 minutes. Do them over the next few weeks and bring your answers with you to the event!
Pre-Event Homework
12 Quick Assignments to
Get You Ready for Takeoff
You’re about to experience two of the most transformative days of your real estate career. To make sure you squeeze every ounce of value out of this event, we’ve put together 12 simple assignments to get your mind right and your business info ready.
None of these will take more than 10–15 minutes. Do them over the next few weeks and bring your answers with you to the event!
#1: Your Production Numbers
Write down your numbers for the last 12 months, then set your goal for the next 12. Know the gap.
The Gap: What needs to change to close this gap?
#1: Your Production Numbers
Write down your numbers for the last 12 months, then set your goal for the next 12. Know the gap.
The Gap: What needs to change to close this gap?
#2: Your Hourly Worth
Take your annual income goal and divide by 2,000. That’s what your time is worth per hour. Write it on a sticky note and put it where you’ll see it every day. The 2,000 hours is based on a 40-hour work week, with two weeks off during the year.
Now, as a real estate professional, it’s very possible that you’re working more than 40 hours a week, but some agents do not. So if you want to really know what your numbers are: Calculate how many hours you work a week, multiply that by 52, and use that as your number instead of 2,000.
#2: Your Hourly Worth
Take your annual income goal and divide by 2,000. That’s what your time is worth per hour. Write it on a sticky note and put it where you’ll see it every day. The 2,000 hours is based on a 40-hour work week, with two weeks off during the year.
Now, as a real estate professional, it’s very possible that you’re working more than 40 hours a week, but some agents do not. So if you want to really know what your numbers are: Calculate how many hours you work a week, multiply that by 52, and use that as your number instead of 2,000.
#3: Where Is Your Business Coming From?
List the top 3 sources of your closed deals and approximately how many transactions came from each. Be honest — knowing this changes everything.
What does this tell you about where you should be focusing your energy?
#3: Where Is Your Business Coming From?
List the top 3 sources of your closed deals and approximately how many transactions came from each. Be honest — knowing this changes everything.
What does this tell you about where you should be focusing your energy?
#4: Your Top 5 Objections
Write the objections you hear most often — from buyers, sellers, FSBOs, Expireds, anyone. Next to each one, write how you currently respond.
We’re going to upgrade every single one at the Intensive.
#4: Your Top 5 Objections
Write the objections you hear most often — from buyers, sellers, FSBOs, Expireds, anyone. Next to each one, write how you currently respond.
We’re going to upgrade every single one at the Intensive.
#5: Your 3 Biggest Time-Wasters
What activities eat your day but don’t generate income? Be brutally honest. We’re going to eliminate them.
Total hours per week lost: ____________
#5: Your 3 Biggest Time-Wasters
What activities eat your day but don’t generate income? Be brutally honest. We’re going to eliminate them.
Total hours per week lost: ____________
#6: Prospecting Methods You’ve Been Avoiding
Maybe it’s calling Expireds, door-knocking your farm, or following up with past clients. Write them down.
By the end of the Intensive, you’ll have the skills and confidence to tackle them all.
#6: Prospecting Methods You’ve Been Avoiding
Maybe it’s calling Expireds, door-knocking your farm, or following up with past clients. Write them down.
By the end of the Intensive, you’ll have the skills and confidence to tackle them all.
#7: Review Your MLS Listings
Pull up your 3 most recent MLS listings and review them with fresh eyes.
Are the photos professional? Is the description compelling?
Would YOU call on this listing if you were an agent?
#7: Review Your MLS Listings
Pull up your 3 most recent MLS listings and review them with fresh eyes.
Are the photos professional? Is the description compelling?
Would YOU call on this listing if you were an agent?
#8: Gather Your Marketing Materials
Business card, postcards, personal brochure, flyers — whatever you’re currently using. Bring samples.
You'll group up with fellow attendees to evaluate what’s working and what needs a makeover.
#8: Gather Your Marketing Materials
Business card, postcards, personal brochure, flyers — whatever you’re currently using. Bring samples.
You'll group up with fellow attendees to evaluate what’s working and what needs a makeover.
#9: Your Past Clients & Sphere of Influence
There’s a gold mine in your database — we’re going to help you tap into it. Let’s see what you’re working with.
What are you currently doing to stay in touch with your past clients?
#9: Your Past Clients & Sphere of Influence
There’s a gold mine in your database — we’re going to help you tap into it. Let’s see what you’re working with.
What are you currently doing to stay in touch with your past clients?
#10: Potential Farm Neighborhoods
Identify 1–2 neighborhoods you could farm. Look for areas with 200–500 homes and decent turnover. We’ll show you exactly how to own these areas.
What makes you the logical choice to be the “go-to” agent in this area?
#10: Potential Farm Neighborhoods
Identify 1–2 neighborhoods you could farm. Look for areas with 200–500 homes and decent turnover. We’ll show you exactly how to own these areas.
What makes you the logical choice to be the “go-to” agent in this area?
#11: Your 30-Second Elevator Pitch
If a stranger at a party asked what you do and why they should work with you, what would you say? Draft it. Use Digital Darryl™, ChatGPT, or Claude to help you if you need.
Here’s a prompt for you to try if you are using AI:
"I am a real estate agent, and I want help creating a natural, conversational 30-second elevator pitch I can use when someone asks what I do.
Please help me write a short introduction that explains:
- Who I help
- What kind of real estate work I do (buyers, sellers, investors, relocation, etc.)
- What makes working with me valuable or different
- why someone should feel comfortable reaching out to me
Make the tone friendly, confident, and conversational — not salesy or scripted. It should sound like something I could say naturally at a party, networking event, or casual conversation.
Please give me 3 versions:
- A warm, relationship-focused version
- A results-focused version
- A simple everyday version that feels very natural
Before writing the pitches, ask me a few quick questions about my business so you can tailor the responses to me."
#11: Your 30-Second Elevator Pitch
If a stranger at a party asked what you do and why they should work with you, what would you say? Draft it. Use Digital Darryl™, ChatGPT, or Claude to help you if you need.
Here’s a prompt for you to try if you are using AI:
"I am a real estate agent, and I want help creating a natural, conversational 30-second elevator pitch I can use when someone asks what I do.
Please help me write a short introduction that explains:
- Who I help
- What kind of real estate work I do (buyers, sellers, investors, relocation, etc.)
- What makes working with me valuable or different
- why someone should feel comfortable reaching out to me
Make the tone friendly, confident, and conversational — not salesy or scripted. It should sound like something I could say naturally at a party, networking event, or casual conversation.
Please give me 3 versions:
- A warm, relationship-focused version
- A results-focused version
- A simple everyday version that feels very natural
Before writing the pitches, ask me a few quick questions about my business so you can tailor the responses to me."
#12: Your #1 Commitment for the Intensive
What is the single most important thing you are committed to walking away with from attending the event? A better listing presentation? Confidence in handling objections? A farming plan? A referral system?
Write it down and bring it with you. This is your North Star for the two days.
What will achieving this goal mean for your business, your life, your family and your relationships?
#12: Your #1 Commitment for the Intensive
What is the single most important thing you are committed to walking away with from attending the event? A better listing presentation? Confidence in handling objections? A farming plan? A referral system?
Write it down and bring it with you. This is your North Star for the two days.
What will achieving this goal mean for your business, your life, your family and your relationships?